Thursday, 3 April 2025
27.3 C
Singapore
31 C
Thailand
20.5 C
Indonesia
28.1 C
Philippines

The Anatomy of the Modern Marketer

The pace of change for digital marketing has continued to accelerate over the past few years, and a marketerโ€™s role has never been more complicated. Modern marketers are constantly looking into the future, trying to decipher the next big trend, be it for their brands or their clients. Today, technology plays a crucial role in […]

The pace of change for digital marketing has continued to accelerate over the past few years, and a marketerโ€™s role has never been more complicated. Modern marketers are constantly looking into the future, trying to decipher the next big trend, be it for their brands or their clients.

Today, technology plays a crucial role in marketing strategy and execution: Data is the next big thing, and companies are capitalizing analytics to make data-driven decisions. Automation has also turned guesswork into a precise science and months of detailed planning into nanoseconds. We are now living in a digital era where technologies have disrupted various traditional marketing methods and will continue to do so.

A modern marketer is somebody who understands conventional & digital tools of marketing; he is the one who can apply the combination of these two strategies to help brands effectively. By examining the digital strategies of our forward-thinking customers and influencers, we identified these eight key attributes of a modern marketer:

The Anatomy of the Modern Marketer

Click here to Download High-Res PDF

  • Flexible Thinkers
    He should know how to react and innovate in different situations, and stay agile to respond fast to unexpected opportunities.
  • Vision-Oriented
    He is communicating with the audience, not to the audience. He is focusing on being a thought leader, and not just trying to sell his product. It is all about the vision and not the features of the product.
  • The Face of the Company
    He is at the forefront of the community. He builds and nurtures trust and brand loyalty among the target audience. It is not just about communicating with people; it is about being one of them.
  • Eyes on the Prize
    His eyes are always focused on the primary objective. He implements the well-thought strategies and measures success effectively. He is focused on the outcome but does not try to lock every action to statistics and impressions.
  • Open ears
    He always keeps his ears open to hear about customer sentiment. He always uses real-time analytics to gain actionable insights to develop data-driven strategies.
  • People at Heart
    He builds a relationship with people and understands their needs. He always strives to create value for the customers.
  • Getting His Hands Dirty
    He is crafty and resourceful. Knowing where to get information and get things done is his greatest asset. He loves to experiment, iterates in public and makes improvements through constant testing.
  • Ideas with Legs
    He has sound knowledge of technology and how different tools work. He can implement innovative ideas creatively with the help of these tools.

Marketing in today’s world is a big opportunity and yet a challenge. The opportunity is that modern marketers have more tools at their fingertips than they have ever had in history. It has never been easier to connect with customers, to tell stories and to create meaningful customer experiences. Despite this opportunity, it takes hard work and understanding how the world has evolved. Like any habit, good marketing comes down to the day to day practices of the modern marketer.

What we really need is a mindset shift that will make us relevant to todayโ€™s consumers, a mindset shift from โ€˜telling & sellingโ€™ to building relationships.

Jim Stengelย (Former Global Marketing Officer of Procter & Gamble)

Hot this week

Vivo challenges iPhone 16 Pro Max with X200 Ultraโ€™s video stability

Vivoโ€™s X200 Ultra teaser compares video stability with the iPhone 16 Pro Max, promising top-tier camera upgrades and advanced stabilisation.

Garmin launches premium Connect+ plan to boost health and fitness tracking

Garmin introduces Connect+ with AI insights, advanced training tools, and social features to help users reach their health and fitness goals.

Global tech leaders to explore the future of enterprise at ATxEnterprise 2025

ATxEnterprise 2025 in Singapore will bring together global leaders to explore AI, cybersecurity, and the future of enterprise technology.

This tiny and affordable device upgrades any speaker with Wi-Fi streaming and hi-res audio

The Atonemo Streamplayer is a tiny, affordable device that adds Wi-Fi streaming and hi-res audio support to any speaker with a 3.5mm aux port.

Krafton strengthens presence in India with Nautilus Mobile acquisition

Krafton acquires a controlling stake in Indian gaming studio Nautilus Mobile for US$14M, strengthening its foothold in Indiaโ€™s growing gaming market.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Misconceptions about STEM careers continue to deter young women in Singapore

New research shows stereotypes and lack of support are deterring young women from STEM careers, posing a risk to Singaporeโ€™s innovation goals.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Informatica introduces new AI features to boost cloud data integration and management

Informatica adds AI tools to simplify data integration and improve enterprise access to AI-ready data across its cloud platform.

Related Articles