Friday, 4 April 2025
27.9 C
Singapore
29.8 C
Thailand
24.9 C
Indonesia
27.3 C
Philippines

Amazon waves goodbye to data transfer fees

Amazon's AWS division drops data transfer fees, allowing customers to move to rival cloud services at no cost.

In a significant shift in policy, Amazon.com Inc.’s cloud division, Amazon Web Services (AWS), has announced that it will no longer charge customers for transferring their data to competing cloud services. This decision, detailed in a recent blog post by AWS Vice President Robert Kennedy, marks a departure from the long-standing practice and follows similar moves by industry rivals.

Easing the move to competitors

“Starting today, customers globally can transfer their data to the internet without any cost if they switch to a different IT provider,” Kennedy stated. This change enables users of AWS, the world’s leading cloud computing service, to move their data freely to other services, such as those provided by Microsoft Corp. and Alphabet Inc.’s Google. This decision comes when cloud services are under close watch by regulators. Notably, UK antitrust authorities have initiated investigations into these fees, and the US Federal Trade Commission has sought public opinion on cloud-related concerns.

Why the sudden change?

Amazon has previously justified these fees, citing the expenses associated with networking and infrastructure. However, the landscape of cloud computing is rapidly evolving. The rise of generative artificial intelligence, capable of processing vast amounts of data to create text and images, has sparked fierce competition among the top players in the cloud market. AWS and its primary competitors, Microsoft and Google, strive to integrate this cutting-edge technology into its cloud offerings, making the industry even more competitive.

The bigger picture

This move by Amazon is not just about customer convenience; it’s a strategic step in a highly competitive market. As the largest provider of rented computing power, AWS knows the importance of staying ahead in the race for innovation and customer satisfaction. By eliminating data transfer fees, Amazon is responding to regulatory pressures and positioning itself as a more customer-friendly option in a market that is increasingly focused on flexibility and freedom.

In conclusion, Amazon’s decision to stop charging for data transfers to rival cloud services is a win for customers and a savvy business move. It reflects the changing dynamics of the cloud computing industry, where user freedom and advanced technology are becoming the primary battlegrounds.

Hot this week

Nothing Phone (3a) Pro review: A mid-range marvel with standout zoom

Nothing Phone (3a) Pro blends standout design, powerful zoom camera, and smart features, making it a top choice in the mid-range segment.

Fujifilm unveils GFX100RF: A 102MP medium format compact camera

Fujifilm announces the GFX100RF, a 102MP medium-format compact camera. It is available for pre-order at S$7,999, and early buyers will receive free gifts.

NTT DATA partners with UPS on 10-year digital transformation deal

NTT DATA signs 10-year deal with UPS to modernise IT infrastructure, support AI innovation, and manage data centre operations.

Samsung Galaxy A06 5G offers modern features at an affordable S$228

The Samsung Galaxy A06 5G, with a 50MP camera and 5,000mAh battery, launches in Singapore on March 21, 2025, for S$228.

Samsungโ€™s new AI fridges help find lost phones and control smart homes

Samsung's new AI-powered fridges can help you find lost phones and control smart home devices with voice commands, making life easier and more connected.

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Misconceptions about STEM careers continue to deter young women in Singapore

New research shows stereotypes and lack of support are deterring young women from STEM careers, posing a risk to Singaporeโ€™s innovation goals.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Related Articles