Sunday, 23 February 2025
25.3 C
Singapore
36.8 C
Thailand
22.1 C
Indonesia
27.2 C
Philippines

Advertising opportunities around the 2024 Olympics, highlighted by X

Discover X's advertising opportunities around the 2024 Paris Olympics, which offer prime opportunities for brand tie-ins and engagement with sports fans.

With the 2024 Paris Olympics just 29 days away, X is seizing the moment to spotlight its potential for brand tie-ins during the event. Based on historical data and the rising trend of sports discussions within the app, X anticipates hosting more Olympics-related conversations than ever. This presents a golden opportunity for marketers to connect with an engaged audience.

Increased engagement is expected

According to X, “The most iconic sporting event in the world is set to begin on July 26: the 2024 Paris Olympics. And if recent sports event conversations are any indicator, thereโ€™s no substitute for X in real-time moments that matter. All signs point to the most monumental yet on X.”

X states that 6 in 10 sports fans use its platform, “20% more sports fans than other platforms.” While this claim might seem fuzzy considering that Facebook, for example, has around six times as many users, X emphasises that it has a higher percentage of sports fans among its user base. This translates to a vibrant community of sports enthusiasts who use the app for live, in-the-moment discussions about sports events.

This is where X shines. While the app hasnโ€™t seen significant user growth recently, it remains a crucial connector for live events. Sports, in particular, are a popular topic of discussion, positioning X firmly for the Olympics as it helps users keep up with daily happenings at the Games.

Evolution of video ads

X is keen to highlight its evolving video ad offerings. Currently, 4 out of 5 user sessions in the app involve video consumption. X’s premium video offering, Amplify, allows brands to run pre-roll video ads against official, brand-safe content from broadcasters worldwide, including NBCU and CBS Sports (US), GOAL and Hearst (UK/EMEA), RMC Sport, French Television (FR), BeinSport (MENA), Globo (BR), Televisa (MX), Dentsu (JP), and Nine Network (AU).

“One of the most powerful ways for brands to create a more interactive and memorable video viewing experience for fans is through Xโ€™s premium video offering, Amplify,” X notes. This offering enables brands to reach a global audience with high-quality, engaging video content, making it a valuable consideration for those targeting sports fans.

Should you use X ads?

Deciding whether to use X ads depends on various factors. Many brands still need to be more hesitant to invest in promotions on the app due to its evolving moderation policies and the controversial stances of its high-profile owner. Ultimately, it comes down to your brand strategy and what you believe is best for your business.

If your audience is active on X, itโ€™s worth considering. As X continues to refine its ad delivery systems, new opportunities may arise within its offerings. With the Olympics approaching, now could be an ideal time to explore these advertising options and connect with a highly engaged audience.

Hot this week

LG unveils advanced laundry solutions at KBIS 2025

LG unveils its latest heat pump washer and dryer lineup at KBIS 2025, featuring AI-driven efficiency, ventless design, and smart connectivity.

How SMBs can stay connected affordably and efficiently

Discover how SMBs can stay connected affordably with 5G solutions and managed services, ensuring seamless operations without high costs.

Apple may launch a 27-inch Mini LED Studio Display this year

Apple might refresh its Studio Display with a 27-inch Mini LED version later this year, offering better performance and contrast.

Canon launches PIXMA PRO-200S, a high-speed professional printer for creatives

Canonโ€™s PIXMA PRO-200S A3+ printer delivers high-speed, professional-quality prints with an 8-ink system, improved security, and advanced layout software.

The Vision Pro is now easier to share, and getting a new iPhone app

Appleโ€™s Vision 2.4 update makes sharing the Vision Pro easier, introduces a new iPhone app for content discovery, and adds the Spatial Gallery app.

BT and Equinix expand partnership to enhance global interconnectivity

BT and Equinix expand their partnership to boost interconnectivity for multinational businesses, deploying BTโ€™s Global Fabric NaaS in 40+ Equinix data centres worldwide.

LG unveils new SKS branding for luxury kitchen suite at KBIS 2025

LG rebrands Signature Kitchen Suite to SKS at KBIS 2025, introducing new luxury appliances like a free-zone induction range and an advanced island system.

LG unveils advanced laundry solutions at KBIS 2025

LG unveils its latest heat pump washer and dryer lineup at KBIS 2025, featuring AI-driven efficiency, ventless design, and smart connectivity.

The Vision Pro is now easier to share, and getting a new iPhone app

Appleโ€™s Vision 2.4 update makes sharing the Vision Pro easier, introduces a new iPhone app for content discovery, and adds the Spatial Gallery app.

Related Articles