Adobe has announced a bold new global initiative to prepare 30 million learners with essential AI and digital skills by 2030. This major educational push includes a significant investment of over US$100 million this year alone, funding donations, scholarships, and partnerships. The company aims to ensure that the next generation of learners is well-equipped to thrive in the fast-evolving digital landscape.
A focus on AI and the creator economy
As AI technologies increase influence across industries, the demand for digital skills is skyrocketing. Adobe's new initiative meets this need, particularly in content creation and digital marketing. With the creator economy's rise, proficiency in these fields will be crucial for future professionals.
Stacy Martinet, Adobe's Vice President of Marketing Strategy and Communications, spoke on the programme's importance. She stated, “We want AI to bridge the digital divide, not widen it. This program will open doors for emerging professionals to succeed in the future workforce.” Adobe aims to provide learners with the tools and training they need to stay ahead in an AI-driven world.
Building on past success
This global programme builds on the achievements of the Adobe Digital Academy, which has been instrumental in helping learners upskill over the past ten years. The new initiative will offer various learning opportunities created through collaborations with educational institutions, non-profit organisations, and online learning platforms.
Training programmes and certifications will be available through partnerships with platforms like Coursera. Additionally, Adobe is teaming up with K-12 schools, colleges, and alternative education providers like General Assembly. General Assembly, a well-known tech training provider, will offer boot camps focused on key marketing and content creation skills.
Global access through online platforms
Although many of these in-person courses are initially available only in the US, Adobe's global plan will be delivered via online certification programmes, making it accessible to learners worldwide. Courses on content creation and graphic design are already available on Coursera, with more advanced certifications in digital marketing expected to roll out by early 2025.
A key element of this training initiative is Adobe Express, a tool that integrates AI to simplify content creation. Learners will be able to easily use Adobe Express to develop high-quality content, using AI to streamline the process. This tool will also serve as the platform for delivering courses in Generative AI Content Creation, Social Media Content, and other high-demand skills.
By offering these tools and learning opportunities, Adobe hopes to empower future generations with the skills they need to succeed in a world that AI and digital technologies increasingly shape.
