Hot topics

Going elsewhere?

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Cybersecurity

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

Marketing

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

Hot topics

Going elsewhere?

26.5 C
Singapore
23.1 C
Malaysia
31.7 C
Thailand
27.4 C
Philippines
22 C
Indonesia
16 C
Vietnam
29.7 C
Cambodia
26.4 C
Myanmar

Cybersecurity

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

Marketing

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Friday, 4 April 2025
26.5 C
Singapore
31.7 C
Thailand
22 C
Indonesia
27.4 C
Philippines

8 Tips on how to kickstart your digital marketing career

Digital marketing is a field where young passionate, and creative people thrive. Check out how to kickstart your career as a digital marketer

Marketing is a desirable career choice and especially in the digital marketing field. More and more young people decide to make digital marketing their career choice because they want to be involved in a fast-moving sector that constantly brings more and more innovation. Every brand now needs at least one digital marketing specialist, so this is more than welcome for them. Not only people that just finished high school or university decide to go into marketing, people with years of working experience from different fields move to marketing and thrive there. Do you want to know how you can easily kickstart your digital marketing career?

Whatโ€™s digital marketing?

Letโ€™s cover our basis and briefly explain what digital marketing is. Digital marketing is any online activity that aims to grow brand awareness and sell products. No matter if you use organic means like SEO or paid like Google Ads, all of this lands in the digital marketing field. The jobs in this sector can be very diverse because there are so many options and activities you can explore. 

8 Tips on how to kickstart your digital marketing career

Digital marketing is now one of the most important activities for every business. Being present online and putting a lot of effort into making your brand recognizable, and being able to compete with others is more than necessary. Many businesses that neglect the power of digital marketing suffer in the end because they are basically invisible compared to others. And that companies realize the importance of this job is very beneficial for people that want to kickstart their career in digital marketing.

There are many different types of digital marketing specialists like SEO marketers, paid acquisition marketers, social media managers, and hundreds of other positions that you can think about. Each of them might require some very particular knowledge of the topic in question, but most marketers still share some main qualities. And the 8 tips we will share with you will show you how to develop more of those qualities and kickstart your career exactly.

Be curious

Something that each digital marketing specialist should have is curiosity. The world is moving fast, and digital marketing is evolving even faster. All the tools you will use โ€” all the techniques and algorithms you will depend on โ€” will change so often that you will get lost if you donโ€™t keep track and stay updated. But it is not only that. You should be curious to find and learn new things. Marketers donโ€™t have the luxury to do the same thing over and over again, believing it is the only way. They should always look for something new and improved or even come up with such ideas themselves. This is why being curious and showcasing this will be very beneficial for your career.

Be ready to learn a lot

As we mentioned, there are many different fields of digital marketing, and you might focus only on one or two. This by itself doesnโ€™t mean that it will be easy because you will have a lot to learn, but you should be ready to learn more and go outside of your scope. Every activity in digital marketing is connected. You can be running social media campaigns without covering all your other basis. This is why you should be eager to learn how everything in digital marketing works and is connected. You donโ€™t have to know all the details, but at least the basics will be required. Also, go back to the previous point and reread it โ€” things change so fast in marketing that you will have to learn something new.

Start networking

Never neglect the power of networking. The conception that marketing people are those positive, really outgoing personas is not entirely wrong, and it also became a conception for a reason. For marketers, networking is crucial. There are a couple of main reasons behind it:

  • You will meet people that might turn out to be valuable contacts in the future;
  • You can learn a lot about the experience of other brands and use it to your advantage;
  • You can meet potential future partners or colleagues if your company is looking for any of the two;
  • Brilliant ideas are born when many creative people get together.

Try to learn the terminology

Words matter more than anything in marketing. And we donโ€™t mean it only in content marketing, where you will have to produce content using the right wording. You will have to learn so many marketing terms, and it is good to start as early as possible. You should know the meaning behind SEO and SEM and their difference. The same will apply to terms like PPC, UA, ROI, CVR, and many more. Speaking marketing slang is a requirement for being a digital marketer.

Be prepared to be a bit of a nerd

We said that marketers most cases are those cool people with outgoing personalities, and it is true, but you should also be prepared to be a bit of a nerd. This is because no matter how fancy marketing can look from the outside, it involves using many tools and analyzing an enormous amount of data. This is why being a bit technical and, in some ways, a nerd is also good. You wonโ€™t need to know how to code or implement software, but some basic HTML knowledge is always good if you are a content marketer. Or, if you are doing paid advertising, knowing how to analyze your results and optimize your bids is part of your daily tasks. Be prepared to be nerdy in times when this is required.

Build your own brand

If you want to be a marketer, there is no better way to practice than to try to promote yourself and build your own brand. You should try to have a solid online presence by having a website or a blog if you would like to focus more on content marketing and SEO or a social media account if you would like to develop more. Like that, you will gain a lot of practical knowledge, and on top of that, you will have something to use as a portfolio when applying for jobs.

Choose your specialization and dig deep into it

Digital marketing is so broad, and you can be a specialist in everything. This is why you need to choose your specialization and try to learn everything you can around it. There will always be small things that you can grasp only when you have enough practice but try to learn as much as you can on the topic you are interested in. If you are passionate about it, you wonโ€™t feel so much like studying, and you will enjoy it. It is always better to be prepared in the best possible way before starting your career for your own comfort. 

Get any useful certification

Certification is important for any profession, and digital marketing is no exception. There are many certifications out there that you will find. Some are useful, and others not so much. Donโ€™t try to be everywhere and get a diploma for every class and course you see on Google. Choose the relevant ones and the ones with a good reputation. Sometimes less is better if the certificates you have are from places known to be a good source of information and training. And donโ€™t stop looking for additional knowledge and certifications once you advance in your career. Digital marketing is a field where you will never stop learning.

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Samsung's new AI-powered fridges can help you find lost phones and control smart home devices with voice commands, making life easier and more connected.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Tenable reveals privilege escalation flaw in Google Cloud Run

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How ByteDanceโ€™s AI investment is reshaping the future of technology

ByteDance is investing US$12 billion in AI infrastructure for 2025 to enhance platforms like TikTok and drive innovation across industries, with a focus on acquiring AI chips globally.

Samsung unveils Galaxy Tab S10 FE+ and S10 FE with AI features

Samsung launches the Galaxy Tab S10 FE+ and S10 FE, its first AI-powered FE tablets, in Singapore on April 25, 2025, with special offers.

MediaTekโ€™s Kompanio Ultra chip challenges Copilot+ PCs with AI power

MediaTekโ€™s Kompanio Ultra chip brings powerful AI processing and high-end performance to Chrome OS, competing with Windows Copilot+ PCs.

Pixel 10 to feature more cameras, but with downgraded specs

Google's Pixel 10 may feature more cameras but with downgraded specs, including a telephoto lens, while the Pixel 10 Pro retains its advanced setup.

Samsung unveils Galaxy Tab S10 FE+ and S10 FE with AI features

Samsung launches the Galaxy Tab S10 FE+ and S10 FE, its first AI-powered FE tablets, in Singapore on April 25, 2025, with special offers.

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

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