Wednesday, 2 April 2025
27.6 C
Singapore
35.5 C
Thailand
27.4 C
Indonesia
27.3 C
Philippines

7 ways to personalize your presentation that attracts customers

Creating a successful business presentation is similar to writing a poem. It takes time, effort, inspiration, and special knowledge. If you want the presentation to be different from what thousands of companies are making, you need to add some personalization. Default templates, standard fonts, and overused images are out of the question. No matter how […]

Creating a successful business presentation is similar to writing a poem. It takes time, effort, inspiration, and special knowledge. If you want the presentation to be different from what thousands of companies are making, you need to add some personalization.

Default templates, standard fonts, and overused images are out of the question. No matter how unique and useful your product is, you canโ€™t sell it with a standard presentation.

In this article, we are sharing several tips to help you personalize your business presentation and attract the right customers. You can use them to tweak your existing presentations or create a brand new one.

1. Use the latest design trends

If you want your presentation to stand out, make sure to study the current design trends. They can make an impression on your audience without the risk of appearing old and reused.

If your potential customers notice that you use old design tricks, they may view your brand as outdated. This is one of the worst things you could achieve with a presentation.

Graphic design trends tend to change regularly. From glitch effects to double exposure and from 3D to hand-drawn graphs and illustrations, you should know what to use.

You donโ€™t need to hire a graphic design professional to implement the latest trends in the presentation. All you have to do is invest a little time in research. If you canโ€™t use all of them, donโ€™t worry. A couple of trendy moves can save your presentation.

2. Discover your client

The key to making your presentation personalized is knowing who your clients and customers are. Your marketing team is probably working hard to identify the potential audience. Ask them for some pointers. Unless you know who you are speaking to, you canโ€™t take any personalization steps.

Once you have an idea of who your audience is, you can change your presentation to suit their requirements. The key question you should ask yourself is what problem your customers want to solve. Yes, itโ€™s that simple.

When you know their problems, you can start offering solutions. Of course, not all of your clients are likely to have the same problem. So you can segment your presentation to deal with several of them.

Make sure to speak the language of your audience. Donโ€™t ever stuff your presentation with jargon unless you are 100% sure all your listeners understand it.

3. Value time

When you are designing the presentation, remember that time is money. And we arenโ€™t talking about your time. No one wants to spend hours trying to understand your presentation. Thatโ€™s why you should keep it short. Very short. Extremely short.

Did you know that some of the best speeches in history were under 20 minutes? The majority of listeners are likely to become bored in about ten to thirty minutes, no matter how stellar your presentation is.

So conciseness is your key to personalization. Become a presenter with the shortest presentation your customers have ever heard. Share only the most useful information in the slides.

Try to use one idea per slide. Avoid too many bullet points and sentences. Itโ€™s better to keep the slides concise and add information verbally.

4. Avoid improvisation

It may seem smart to improvise when you are giving a presentation to make it seem more personal. In reality, you are likely to end up with โ€œeh,โ€ โ€œah,โ€ and โ€œmmh.โ€ Such interjections are dull and unprofessional.

If you think that improvisation can help you make a connection, practice it at home. Do you think comedians improvise? They just look like they do. In reality, the majority of them spends long hours at home practicing.

Respect your audienceโ€™s time and attention. Avoid improvisation.

5. Use media

Experts from Presentation Geeks share that using media can help personalize your presentation while keeping the audience focused. This is especially true for complex presentations.

You need to give your listeners a chance to rest and breathe. Humorous GIFs or videos are a great way to achieve just that. Ideally, you should invest in filming a unique short video, which could pack some information about your company in it. This way, you can personalize your presentation tremendously.

However, such videos are often costly. If you are on a tight budget, find a popular and funny movie or TV series moments that suit the subject of your presentation.

6. Make eye contact

Many presentation givers are so nervous about the process that they forget to interact with the audience. One of the best ways to keep the listeners focused is to make eye contact. Show the audience that you are talking to them instead of โ€œat them.โ€

When someone is looking into your eyes, itโ€™s much harder to yawn, shift, and avoid listening. Try to look at each one of your listeners at least once during the presentation.

7. Work on the Q&A section

The Q&A section is your opportunity to fix the mistakes you made during the presentation. Once you start hearing questions, you can see where you failed to share proper information. Pay special attention to the process and consider recording it for your next presentation making efforts to go smoother.

Remember, sometimes people donโ€™t ask questions. Take the opportunity to offer answers to questions they might have. Prepare for such a situation in advance.

Personalizing a presentation is easy if you consider the needs of your audience, use the latest tools, and follow trends.

Hot this week

Fujifilm unveils GFX100RF: A 102MP medium format compact camera

Fujifilm announces the GFX100RF, a 102MP medium-format compact camera. It is available for pre-order at S$7,999, and early buyers will receive free gifts.

Android Auto beta now supports full-screen gaming

Android Autoโ€™s latest beta introduces full-screen gaming, allowing you to play Candy Crush Soda Saga and Angry Birds 2 while parked.

Garmin launches premium Connect+ plan to boost health and fitness tracking

Garmin introduces Connect+ with AI insights, advanced training tools, and social features to help users reach their health and fitness goals.

Vivo challenges iPhone 16 Pro Max with X200 Ultraโ€™s video stability

Vivoโ€™s X200 Ultra teaser compares video stability with the iPhone 16 Pro Max, promising top-tier camera upgrades and advanced stabilisation.

Zelle is removing its stand-alone app

Zelle is shutting down its stand-alone app, but you can still use the service through your bankโ€™s app. Hereโ€™s what you need to know.

Zelle is removing its stand-alone app

Zelle is shutting down its stand-alone app, but you can still use the service through your bankโ€™s app. Hereโ€™s what you need to know.

Apple may launch an AI-powered Health app with a coaching feature next year

Apple may introduce an AI-powered Health app with coaching, food tracking, and fitness guidance in 2026, possibly as a new subscription service.

These robot vacuums are getting smarter with Apple Home support

Appleโ€™s iOS 18.4 update adds Matter support for robot vacuums, enabling control via Apple Home. Roborock, iRobot, and Ecovacs are updating their devices.

Gmail introduces easier encryption for business emails

Google introduces a new encryption model for Gmail, making it easier for businesses to send secure emails without special software or certificates.

Related Articles