Just by being active on social media, or consistently engaged in social media marketing is not enough. You need to stay on top of the latest trends and usage shifts, to align your social media strategy.
Being aware of user habits, and broader marketing shifts can help you in developing a more effective, responsive social media marketing approach, and ensure that you obtain the best result from your investment of time, and ad spend.
This infographic by Awario breaks down the five crucial categories of the most recent social media marketing trends in 2019.