140 interesting digital marketing statistics for 2019

Digital marketing is evolving at an explosive rate, making it more difficult for businesses to keep up with the latest industry trends. The growth of the Internet makes it easier for companies to reach out to their customers and also helped many businesses market their products and services to potential customers more effectively and efficiently.

The importance of digital marketing is even more crucial in this modern era when it has become the most efficient way to reach out to targeted customers. Therefore, a company’s digital marketing strategy needs to stay updated and continually develop to keep pace with competitors, to remain relevant and connected to consumers.

The key to building a successful digital marketing campaign is to plan for it from the very start rather than bolting on it like an afterthought. We’ve outlined some statistics and fun facts of digital marketing which may influence you to consider why your business should invest in digital marketing.

SEO Statistics 2019

1. Google is responsible for 96% of all smartphone search traffic, and 94% of the total organic traffic.
2. 40K searches are performed on Google every second.
3. 39% of all global e-commerce traffic comes from search.
4. 93% of all online experiences begin with a search engine.
5. 50% of all searches will be voice searches by 2020.
6. Nearly 30% of all searches will be done without a screen by 2020.
7. The voice recognition market will be a US$601 million industry by 2019.
8. The number of millennials that will use voice-enabled digital assistants will rise to 39.3% in 2019.
9. Out of the top results on a Google search page, about 99% of the websites have at least one external link.
10. 58% of searches come from mobile.
11. Google holds more than 70% search market share.
12. Websites with an active blog generally generate 67% more leads and 434% more indexed pages than those who don’t.
13. 12.29% of search queries have featured snippets
14. Google is the number one traffic referral in the world not only with SEO but also as compared to other platforms like social media.
15. The average Google first page results contain 1890 words.
16. There are over 3.5 billion Google searches performed per day and 1.2 trillion searches per year.
17. There are over 1.6 billion websites online in 2019.
18. 16% to 20% of queries that get asked every day have never been asked before.
19. Google drives approximately 96% of mobile search traffic, followed by Yahoo at 2% and Bing with 1%.
20. About 11% of online shoppers use mobile phones to shop online, and 35% of shoppers say mobiles will become their main purchasing tool.
21. 90% of searchers haven’t made their mind up about a brand before starting their search.

Social Media Statistics 2019

1. 73% of small businesses invest in social media marketing.
2. The number of social media users worldwide in 2019 is about 3.5 billion, up 9% year-on-year.
3. About 90% of marketers noticed that their social marketing efforts increased exposure.
4. 48% of Americans have interacted with companies and institutions through social media at least once.
5. 78% of businesses have dedicated teams to manage their social media.
6. Facebook is the most popular social network globally as of April 2018 with more than 2.2 billion users.
7. Facebook videos that are mobile-optimized increase brand awareness by up to 67 %.
8. Facebook ranks 3rd for the highest overall rated Social Networking platforms in terms of online reviews.
9. 92% of users reported that Facebook’s business platform meets their ease of use requirements and expectations.
10. The average engagement rate for all types of Facebook posts is 3.75%.
11. Using hashtags in your posts increases engagement by up to 12%.
12. There are over 1 billion monthly active users of Instagram worldwide.
13. 74% of businesses worldwide use Instagram.
14. 60% of Instagram users claim that they’ve discovered at least one new product on the platform.
15. 200 million+ Instagrammers visit at least one Business Profile daily.
16. Twitter has 321 million monthly active users. This is a decrease of 3% from 330 million users in 2017.
17. Twitter sees over 1.2 billion total video views per day.
18. Tweets with video receive 10 times more engagement than those without and they are also 6 times more likely to be retweeted.
19. Tweets with GIFs receive 55% more engagement than those without; however, only 2% of Tweets contain GIFs.
20. 84% of businesses use Twitter.
21. 70% of millennial YouTube users have used YouTube to learn how to do something new.
22. People watched over 50,000 years of product review videos over the last two years.
23. There are over 175 billion pins on Pinterest, an increase of 75% since early 2017.
24. 77% of Pinners have found out about a new brand or product on the network.
25. LinkedIn has more than 610 million users.
26. LinkedIn is especially popular among the high-income earners and college graduates. About 50% of degree holders use LinkedIn, compared with just 9% of those with a high school diploma or less.
27. LinkedIn users include 10 million C-level executives, 3 million MBA graduates, and 6 million IT decision-makers.
28. 57% of LinkedIn traffic comes from a mobile device.
29. 94% of B2B marketers use LinkedIn to distribute content
30. Snapchat has 186 million daily active users.
31. On average, Snapchatters use the app over 20 times a day and spend an average of 30 minutes on the app, creating 3 billion Snaps daily.

Mobile Marketing Statistics 2019

1. Marketers and advertisers are putting 51% of their budget into mobile ads.
2. By 2019, mobile advertising is projected to represent 72% of all U.S. digital ad spending.
3. Google drives more than 80% of mobile search traffic, followed by Baidu and Yahoo.
4. 80% of social media time is spent on a mobile device.
5. 40% of all mobile users are searching for a local business or interest.
6. 64% of decision-makers read their email on their mobile devices.
7. There are almost 8 million apps in the Google Play store and 2.2 million in the Apple App Store.
8. 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience.
9. 94% of respondents in a Facebook survey (of one million people) have a smartphone on hand while watching TV, and viewers focus on the TV screen just 53% of the time.
10. People today have 2X more interactions with brands on mobile than anywhere else.
11. The United Kingdom had the highest number for smartphone penetration with 82.2% or 54 million smartphone users out of 66 million population. Followed by the Netherlands with 80% and Sweden by 79%.
12. Average smartphone user used their smartphones for more than 4 hours a day.
13. A website with a load speed of 5 seconds or less has a guarantee of 70% longer viewing sessions.
14. 78% of teenagers now have access to a smartphone.
15. Across ethnicities, today’s 13- to 17-year-olds got their first smartphone at an earlier age than their older counterparts.
16. Teens are shifting from texting to messaging apps to communicate.
17. 68% of all teens regularly make purchases online.
18. In 2018, mobile Ads accounted for 22.3% of the advertising budget.
19. Travel mobile ad performed the best at a CTR of 26.1%, followed by entertainment at 1.97%, automotive and games.

Content Marketing Statistics 2019

1. More than 7 in 10 (73%) users say content must display well on the device.
2. With only 15 minutes to finish consuming content, 66% of users would prefer to view something beautifully designed vs. simple and plain.
3. In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies.
4. 55% of marketers say blog content creation is their top inbound marketing priority.
5. 9% of marketers plan to add Medium to their marketing efforts in the next 12 months.
6. Content marketing receives roughly 3 times more leads than paid search advertising.
7. 55% of business professionals say a great story captures their focus and keeps them engaged with the content.
8. Only 24% of B2B marketers are partnering with others to expand their audience reach.
9. It was revealed that 60% of people find it hard to produce content consistently.
10. Content is worth optimizing because 95% of people only look at the first page of search results.
11. The blog post titles with 6 -13 words get the most traffic.
12. In 2014, the average post was just over 800 words. Today, the average blog post is about 1151 words. That’s a 42% increase over the last five years.
13. Bloggers who invest 6 or more hours per post are 56% more likely to report “strong results” than those who don’t.
14. Bloggers who publish weekly or more achieve nearly 2.5x more likely to report strong results than bloggers who publish monthly or less.
15. Bloggers who guest post are 48% more likely to report strong results than bloggers who don’t.
16. 88% of B2B content marketers agree that creating content makes their audience view their organization as a credible and trusted resource.
17. 56% of marketers said they used visuals in their content almost 100% of the time.
18. Huffington Post publishes one article per 58 seconds.
19. Companies that published more than 16 blog posts per month got almost 3.5X more traffic than companies that published between 0 to 4 monthly posts.
20. Companies that had published more than 401 blog posts in total got about twice as much traffic as companies that published 301 to 400 blog posts.

Email Marketing Statistics 2019

1. The best time of day to send out emails is between 4 pm and 8 pm.
2. Segmented email campaigns have an average open rate that is 14.32% higher than non-segmented campaigns.
3. eCommerce customers who receive multiple cart abandonment emails are 2.4 times more likely to complete the purchase than those who receive only a single follow-up email.
4. 35% of business professionals check email on a mobile device.
5. 59% of respondents say marketing emails influence their purchase decisions.
6. >59% of marketers say email is their most significant source of ROI.
7. Email open rates across industries are strong, at 18.1% on average, despite a slight decline compared to last year. Click-through rates remain 1.9% YoY.
8. The most-opened emails come from finance (25%), not-for-profits (21.8%), and retail (19.3%).
9. The most emails are read on iPhones (29%) and in Gmail (27%). That’s a combined market share of 56%, meaning the majority of emails are read in one of these clients.
10. Email has a median ROI of 122%, over 4x higher than other marketing formats including social media, direct mail, and paid search.
11. Welcome emails also saw good engagement rates – with an average 84.22% open rate, 25.91% CTR, and 30.8% click-to-open rate.
12. The food and beverage, non-profit, and publishing industries scored an average open rate above 33%, and between a 3.89% to 8.86% CTR.
13. On average, 51.32% of the email messages will be opened within the first seven hours of the send.
14. In the first 24 hours after sending, you should see 72.57% of all message opens and 80.41% of all click-throughs.
15. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
16. 4 in 5 users increased their leads by using marketing automation software and almost as many as 77% saw an increase in conversions.
17. The most important strategic goal of marketing automation is increased lead generation (61%), lead nurturing (57%), sales revenue (47%), improving customer engagement (36%), etc.

E-commerce Statistics 2019

1. 82% of customers use their mobile phone while deciding on purchasing in-store.
2. 80% of buyers used their mobiles inside a store for product reviews, price comparison, and alternative options and other store locations.
3. Mobile-influenced offline spending was more than US$1 trillion.
4. Specifically in retail, for example, Google found that a one-second delay in mobile can impact mobile conversions by up to 20%.
5. Millennials and Gen Xers are the most prominent online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store.
6. The top 10 largest e-commerce markets in the world are as follows China at US$672 billion, USA at US$340 billion, UK at US$99 billion, Japan at US$79 billion, Germany at US$73 billion, etc.
7. Online shopping is becoming increasingly popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.
8. Giving visitors multiple payment options will improve conversion rates, and reduce cart abandonment.
9. Mobile accounts for 45% of all online orders, compared to 61% for desktop.
10. By 2040, it is projected that 95% of purchases will be facilitated by e-commerce.
11. 119 Amazon was the leading online retailer with a net revenue of US$232.88 billion in 2018.
12. In the last six months, 83% of US consumers have purchased on Amazon.
13. The average amount of time spent between a Google product search and a purchase is 20 days (it’s 26 days on Amazon).
14. Cross-device targeting yields 16% increased in conversions for retail advertisers in the US.
15. 79% of US consumers claim that free shipping would make them more likely to shop online.
16. 53% of US online shoppers will not purchase a product if they don’t know when it will arrive.
17. Nearly 70% of US online shoppers claim that their most recent return experience was “easy” or “very easy,” and 96% would buy from the same retailer again based on that experience.
18. The average cart abandonment rate in Q3 of 2018 was 76.9%.
19. Cart abandonment rates are highest for travel sites (81.1%) and lowest for fashion retailers (73.5%).
20. The average open rate of an abandoned cart email is 15.21%, and the average click-through rate is 21.12% for SmartrMail users.

Chatbot Statistics 2019

1. Businesses spent nearly US$1.3 trillion to service requests. Using Chatbots can help you save up to 30% of this.
2. 37% expect to get quick answers to questions in an emergency.
3. 33% wish to use chatbots to make reservations, order online etc.
4. 53% of people are more likely to shop with businesses that they can message.
5. Live chat software has a 73% satisfaction rate as a way for customers to interact with businesses.
6. There are over 300,000 chatbots on Facebook.
7. 64% of internet users say that 24-hour service is the best chatbot feature.
8. 34% of respondents say they would use a chatbot to find a human customer service agent.
9. Only 0.5% of all B2B companies are using chatbots as of 2018.
10. 80% of businesses are expected to have some sort of chatbot automation by 2020.
11. By 2020, it is predicted that 85% of consumer interactions will be handled without a human agent.
12. Over 50% of customers expect a business to be open 24/7.