If search engine optimization (SEO) is the driving force behind websites, then link building is its gasoline. An effective link building strategy is vital for SEO success and is responsible for more than 50 percent of your success. Getting links from other websites helps to improve your search engine rankings, but understanding how to utilize these links in the best way takes strategy. There are also many different approaches to what you can take towards SEO link building.
Digital advisor, Matthew Woodward, shares some of his top link building strategies in this infographic.