Most organizations prefer digital marketing professionals with recognized certification as an additional qualification. There are plenty of certification courses that are now available online. However, without any defined guide, the learning about the various aspects of digital marketing can get very confusing. This post aims to address this issue by encompassing a comprehensive list of some very well-crafted courses so that you can kick-start your learning journey and also embellish your resume.
1) Introduction to Digital Marketing with Google’s Digital Garage Certificate of Online Proficiency
The Digital Garage is a one-stop shop for mastering digital marketing. This program is an introductory course in Digital Marketing and is relevant for beginners who are looking to understand the basics of the Digital Marketing before deep diving into each specific topic. Google partnered with the Interactive Advertising Bureau to offer this free certification for those who finish the complete course content. The content covers from the basics and beyond, to help you build a great foundation of digital skills. Offered in bite-sized topics, you need to complete each of the 26 topics and unlock every badge to earn the certificate.
Duration: 6 to 7 hours
Link: https://learndigital.withgoogle.com/digitalgarage/
Cost: Free
2) Google Adwords Fundamentals
The AdWords certification is designed to test your knowledge of digital advertising best practices and AdWords. They are required for professionals to become AdWords certified. This program provides you with a globally recognized certification from Google. The program covers seven different modules, where you will need to complete the Adwords Fundamentals exam and any one of other 5 (Search, Display, Mobile, Video, Shopping Advertising) to get certified. There are also separate exams and certifications for latter six if you would like to clear all the other modules.
Duration: 10 to 12 hours
Link: https://www.google.com/partners
Validity: 12 months
Cost: Free
3) Analytics and Google Tag Manager Fundamentals with Google’s Analytics Academy
Analytics Academy is a program to help you understand about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. The program covers different topics which include Google Analytics for Beginners, Advanced Google Analytics, E-commerce Analytics and Google Tag Manager Fundamentals.
Duration: 15 to 20 hours
Link: https://analytics.google.com/analytics/academy/
Validity: 12 months
Cost: Free
4) Bing Ads Accreditation Exam
Bing Ads PPC advertising courses cover all the areas you need to know to become a Bing Ads Accredited Professional. This online course guide consists of 109 pages, and it allows you to learn the fundamentals of search engine marketing, from setting up your first campaign to optimization and finally managing your budget.
Duration: 15 to 20 hours
Link: https://advertise.bingads.microsoft.com/en-us/resources/training/courses
Validity: 12 months
Cost: Free
5) Hubspot Inbound Marketing Certification
HubSpot Academy’s free Inbound Certification course consists of twelve modules that cover the four stages of inbound methodology. From optimizing your website, to the landing page anatomy, to honing your inbound sales skills, this comprehensive certification course covers the basics of what inbound is all about.
Duration: 3 to 4 hours
Link: https://academy.hubspot.com/courses
Validity: 25 months
Cost: Free
6) Hubspot Email Marketing Certification
With 2.4 million emails sent every second worldwide, it is surprising that most of them are never opened. This advanced email marketing certification covers the how lifecycle marketing, database segmentation, email design, deliverability, analytics, and optimization all works to create an email marketing strategy that propels your business and your career.
Duration: 3 to 4 hours
Link: https://academy.hubspot.com/courses
Validity: 25 months
Cost: Free
7) Hubspot Content Marketing Certification
This Content Marketing certification comprehensively covers how to build scalable, repeatable processes for creating and boosting content that converts leads and new customers. If you are a content creator – this course will provide you expert tactics to efficiently build your content library, and extract more value from every content asset created.
Duration: 3 to 4 hours
Link: https://academy.hubspot.com/courses
Validity: 13 months
Cost: Free
8) Facebook Blueprint Certification
Blueprint Certification recognizes advanced-level proficiency with Facebook’s products and services including Instagram. Earn credentials to differentiate you in the world of digital marketing by becoming a Facebook certified professional. The program now offers two certifications for Facebook advertising – one for buying and one for planning. While all the course materials can be accessed for free, you will need to pay and schedule an exam if you want to receive an official certification from Facebook.
Duration: 15 to 20 hours
Link: https://www.facebook.com/blueprint/courses
Validity: 12 months
Cost: Paid
9) Twitter Flight School Certification
This program offers a dynamic learning experience to help you craft the best ways of integrating Twitter into your work. Offering several bite-sized modules, Twitter Flight School provides tailored content across different agency roles and functions. It allows you to build a deeper understanding of how Twitter works, and how to use it to engage with consumers and be a part of the live conversation.
Duration: 4 to 5 hours
Link: https://flightschool.twitter.com/
Validity: No Expiry
Cost: Free
10) Social Marketing Training by Hootsuite
Hootsuite’s course on Social Marketing focuses mainly on the fundamentals of social marketing for today’s leading practitioners. The course consists of three types of certifications – Social Marketing Certification ($199), Advanced Social Media Strategy Certification ($999) and Advanced Social Advertising Courseware and Certification ($249).
Duration: 3 to 4 hours
Link: https://education.hootsuite.com/collections/courses
Cost: Paid
11) Hootsuite Platform Training by Hootsuite
Hootsuite’s course on Platform Training focuses mainly on the features and functionality of the Hootsuite dashboard. The course covers from the fundamentals of using Hootsuite to advanced uses, as well as Hootsuite enterprise courseware. You can get Hootsuite Platform Certification at $99.
Duration: 1 to 2 hours
Link: https://education.hootsuite.com/collections/hootsuite-platform-training
Cost: Paid
12) Social Selling Training by Hootsuite
Hootsuite’s course on Social Selling Training focuses mainly on the discovery of how to find, research, and connect with prospects on social media. The course helps you prove your skill using social media to connect with prospects and close more sales. The course is at $299.
Duration: 3 to 4 hours
Link: https://education.hootsuite.com/courses/social-selling-exam
Cost: Paid
Other Useful Guides
The Beginner’s Guide to SEO by Moz:
https://moz.com/beginners-guide-to-seo
SEO Training Course by Moz:
https://www.udemy.com/whiteboard-seo/
LinkedIn Marketing Solutions:
https://business.linkedin.com/marketing-solutions
LinkedIn Social Selling Index:
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi
